Richard Doughty, a (former Guardian) journalist, is a web and print copywriter and editor who advises companies and organisations on how to improve their on- and offline content to increase readers and sales.
Richard creates content acceptable to the sponsor/client and to (often browsing) readers, who demand informative, interesting copy. He creates case studies, video text, podcasts, question and answer sessions, blogs, anything that grips the imagination of the online visitor and keeps them on-site. That way loyalty builds up, they return for more interesting content and, when they’re ready, they’ll make that all-important purchase of goods or services.
He has a covered a wide range of clients, including lawyers, accountants, architects, surveyors, a corporate private detective agency and a London tours company. His specialist areas are education and training, IT, health (particularly diabetes) and nutrition, and the building industry.
Richard has worked with both SMEs and large corporations, professional practices, government departments, social enterprises and charities, large and small.
First editor of Guardian’s sponsored content
Early on in his career, he specialised in business-to-business (B2B) publications and later, after spending several years on the Guardian’s education desk, became the first editor of the paper’s sponsored supplement section.
For 12 years, he led an increasingly busy editorial team, commissioning a wide network of freelance and Guardian writers, illustrators and designers to produce well over 400 websites, print supplements and advertorials. This spanned education, technology, media, environment, overseas development, human rights, housing, health, children’s issues and social care. His work included launching and editing an educational technology magazine and website that grew up alongside the rise of the internet in schools and universities.
Richard regularly works with web and graphic designers, photographers, animators, and other content marketing professionals.
For advice on how to increase the online profile, influence and sales of your business, organisation or charity, please contact Richard by calling 07902 188408 or emailing email@example.com